If Trump is so damn unpopular, why small donations totally 80 mil in July and 56 mil in June?

If Trump is so damn unpopular,  why small donations totally $80 mil in July and $56 mil in June?   He is still getting a lot of free coverage,  owns 75% of the commentary on social media, and is using press conferences to his benefits, and is just 7 points behind Hillary on the Real Clear Politics polling averages.   Now,  if he can just stop talking with his mouth full (foot-in-mouth disease).