Forbes: MSNBC host Rachel Maddow had the most-watched show in
cable news in August, ending the month with 2.783 million total viewers,
according to data released by Nielsen Media Research. It was Maddow’s
second month in a row as No. 1.
Maddow narrowly beat Fox News Channel’s Sean Hannity, who had 2.679
million total viewers. The remaining shows in the top five for the month
were Fox News’ Tucker Carlson (2.483 million), MSNBC’s Lawrence
O’Donnell (2.352 million) and Fox News’ The Five (2.351 million). Maddow
was also first among adults 25-54, the critical demographic to
advertisers.
While Maddow and O’Donnell were among the best performers in prime
time, MSNBC still trailed Fox News Channel. FNC averaged 2.2 million
viewers in prime time, putting Fox in first place among all cable
networks in prime for the month. The networks dissect the ratings data
in myriad ways, but Fox has plenty to tout, including a 14-month streak
as the top-rated cable network based on total day ratings and 188
straight months at No. 1 in cable news (total day and prime).
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