An already bad month is getting worse for NBC. For the
first time in sweeps history, the network is projected to finish
fifth in the key adults 18-49 demographic. That’s a crushing blow for NBC,
which went from flying high in November with a sweep win & Steve
Burke breaking his usual silence last fall to brag to the New York Timesabout
the network’s performance to its shows cratering and ratings plunging.
From the beginning of the February sweep on January 31 through February 19, NBC
has averaged a 1.2 rating among adults 18-49. That’s below the 1.5 that Univisionhas
been averaging so far over the 20 night of the sweep period. In fact, Univision
has bested NBC every single night of the sweep so far among adults 18-49 and is
poised to overtake NBC for its first fourth-place sweep finish in the demo.
While this isn’t the first time Univision has topped one of the Big Three
. . . . . . . .Deadline.com

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