2008 Obama Call Center |
STATE OF THE ART -- "Facebook shutting down a key path Obama used to reach voters," by Yahoo's Jon Ward: "Barack Obama's reelection campaign pioneered a pathway for political campaigns to reach voters through Facebook when it released an app that helped supporters target their friends with Obama-related material. But as the 2016 presidential campaign approaches, Facebook is rolling out a change that will prevent future campaigns from doing this, closing the door on one of the most sophisticated social targeting efforts ever undertaken. 'It's a fairly significant shift,' said Teddy Goff, who was Obama's digital director in 2012." http://yhoo.it/1xL8Dyw
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