"Drinking the Kool-Aid" or "running with the herd," both tend to increase the partisan divide and sometimes do not serve any serious uniting purpose . . . . . "sometimes," I say. I give you an example:

If liberals “drink the Kool-Aid,”   my conservative family too often runs with the herd,  parroting the words and challenges coming down from our Right Wing Media.  Most of the time,  this is not a problem,  but occasionally,  the truth winds up being a casualty. Let me give you an example of how this works: 

There is a report,  this morning,  that reveals the fact that the NFL’s “pink campaign” only gives 3.5% of the money it collects,  to breast cancer research,  while other organizations in this field,  give as much as 91% of its proceeds.  I could make this sound very bad,  a “pox,” if you will,  on the NFL and Big Money. 

But the full story may help to ease the criticism.  Understand that this is “Cancer Awareness Month,”  and the NFL is the run-away leader in raising awareness for this disease.  The actual benefit coming from the NFL is amended in a good way by the fact that its televised and broadcast awareness campaign,  costing the NFL millions is not billions,  raises the level of concern and increases collective contribution across the board and for all organizations raising money for cancer research,  whether they are associated with the NFL campaign or not.

In fact,  with this in mind,  it is most difficult for me,  as a citizen journalist,  to disparage the NFL when their “contribution” needs to be measured in terms of the abstract.  While increased  “awareness” is a fact,  the source of that awareness as a quantitative reality,  is almost impossible to fix.   
  

Point of this post:  Information is requisite to an informed and free society.  Partisan rhetoric gives us a sense of direction and is “good” for that reason,  but,  can be over-played when it comes to an assessment of true social value involving endeavors that might come from “outside” our partisan world.