News Audiences’ Political Views
(Notes: this is only a small part of larger article dealing with PEW's research results on news preferences and the American people. Read the full article here.)Ideology continues to be closely associated with people’s choice of certain news sources. Eight-in-ten Americans (80%) who regularly listen to Rush Limbaugh or watch Sean Hannity are conservative – roughly twice the national average of 36%. And at the other end of the spectrum, the New York Times, Keith Olbermann, the Daily Show, the Colbert Report and Rachel Maddow have regular audiences that include nearly twice the proportion of liberals than in the public.
News audiences also vary widely when it comes to opinions about current issues and topics. For instance, those who describe themselves as supporters of the Tea Party movement make up disproportionately large proportions of the audiences for Limbaugh’s radio show and Fox News opinion programs. This also is the case for supporters of the NRA (National Rifle Association).
By contrast, supporters of gay rights make up large shares of regular New York Times readers, viewers of the Colbert Report and NPR listeners. Several ideologically divergent news audiences – including Wall Street Journal readers and viewers of the Colbert Report and Glenn Beck show – include larger-than-average percentages of self-described libertarians.
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