March 30, 2016: For the first time in its nearly 20-year history, Fox News Channel
clocked the biggest quarterly crowd in basic cable, in primetime and in
total day. In total day, FNC delivered its highest rated quarter ever
in total viewers.
In
total day, the network averaged 1.35M viewers (up 14%) and 271K news
demo viewers (up 23%). In overall audience, FNC’s total day tally bests
CNN’s 732K and MSNBC’s 502K combined. CNN is up 57% compared to first
quarter of ’15 and MSNBC is up 59%. In the news demo, FNC’s 271K edged
out CNN’s 217K and MSNBC’s 131K. MSNBC is up 54%, compared to CNN’s 48%
gain and FNC’s 30%.
To
get there, FNC notched the Top 14 cable news programs in total viewers
and nine of the top 10 programs in the news demo. "The O’Reilly Factor"
at 8PM ET continued as the most watched program in cable news and
garnered its highest-rated quarter in both total viewers (3.4M) and news
demo (598K) since 2012. "The Kelly File" at 9PM ET delivered its
most-watched quarter since its launch in October 2013 (2.5M). They were
closely followed by "Special Report w/ Bret Baier" (2.4M), "The Five"
(2.3M), and "On the Record w/ Greta Van Susteren" (2.1M). But FNC’s
"Hannity" was up the most among FNC primetime programs for the quarter
in total viewers (1,882,000, up 35%) and the demo (434,000, up 39%),
delivering its highest-rated quarter since the net re-configured its
primetime in ’13.
March 30???
ReplyDeleteFox News is probably the most watched because it's viewership is mostly elderly, sedentary and retired. Contrary to what this post says, Fox News NEVER surpasses MSNBC and CNN combined.
http://www.adweek.com/tvnewser/category/ratings
You quote a source that frames a particular demographic for a single event. The fact of the matter is this: Fox News has an audience that is larger than CNN, MSNBC and HLN combined.
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