He has opened the gates and now believes he can herd the chickens back into the pen.

This was taken from WeaselZippers.com.  My question is this:  how do you rebrand a pig or remarket an utter failure??  Can you believe that he believes the only problems facing his pet program is rebranding and a a failed website? 

Obama: “We’re Going To Have To Re-Market And Re-Brand” Obamacare…

Oh yeah, that should solve all his problems.
(CNSNews.com) – President Barack Obama told a gathering of corporate executives Tuesday he’s confident that his model of health care will work in the end, but he said he’s going to have to “re-brand” it to sell it to a skeptical public.
He didn’t use the word “Obamacare” once on Tuesday in talking about his health care law, but he mentioned the “Affordable Care Act” seven times.
“So, look, I am confident that the model that we built, which works off of the existing private insurance system, is one that will succeed,” Obama told the Wall Street Journal’s CEO Council Annual Meeting in Washington, D.C.
“We are going to have to, (a) fix the website so everybody feels confident about that. We’re going to have to, obviously, re-market and re-brand, and that will be challenging in this political environment.”