Last week's cable news ratings war is won by . . . . . . . . . . . . . . FoxNews. What is that - 40 or 50 years in a row ?? The total audience for primetime (before O'Reilly, Hannity, and Greta) is 2.1 million or more than CNN, MSNBC, CNBC AND HLN combined.
Fox Business News is struggling but gaining on CNBC. You should know that CNBC is a more conservative, objective reporting outlet than anything else coming from NBC/MSNBC news. It really is pretty good -- but very boring, and that is why FoxBusiness has a chance of increasing its share of the business audience. Understand that if you do not spend several hours a week digesting a good business news broadcast, you do not have the full context for what is happening in the world of politics. Lots of CEO's are progressives, but they are businessmen and pragmatists before they are ideologues. Clinton cut the corporate tax rate and the business community like what he did and responded. Obama has been playing the general population against the business community and they hate his brand of class warfare -- and "they" are bigger than Obama.
Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
FNC | 2,183 | 519 | 1,046 | |
CNN | 622 | 207 | 287 | |
MSNBC | 854 | 229 | 399 | |
CNBC | 217 | 72 | 125 | |
FBN | 128 | 32 | 81 | |
HLN | 686 | 178 | 298 |
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