This morning I report on the "Cruz Threat." Tonight, it appears to be worse than I originally reported.

Ryan Lizza / New Yorker:
Ted Cruz's Iowa Mailers Are More Fraudulent Than Everyone Thinks  —  Ted Cruz's Presidential campaign prides itself on being data-centric and on integrating insights from political science into its tactics   . . . .    
 

In 2008, academics at Yale published an influential paper showing that one of the most effective ways to get voters to the polls was “social pressure.” Researchers found that registered voters in a 2006 primary election in Michigan voted at a higher rate if they received mailers indicating that their participation in the election would be publicized. The mailer that had the biggest impact included information about the two previous elections and whether the recipient and his or her neighbors participated or not. “We intend to mail an updated chart,” the mailer warned. “You and your neighbors will all know who voted and who did not.”
 
Insights from the Yale study have since been adopted by several campaigns, including MoveOn, which also faced criticism when it used the tactic to turn out voters for Barack Obama’s reëlection, in 2012. Given its obsession with political science, it’s no surprise that the Cruz campaign decided to adopt the “social pressure” techniques to turn out voters in Iowa for Monday night’s caucuses. On Saturday, Twitter came alive with pictures from voters in the state who received mailers from the Cruz campaign. At the top of the mailers, in a bold red box, are the words “VOTING VIOLATION.” Below that warning is an explanation:
You are receiving this election notice because of low expected voter turnout in your area. Your individual voting history as well as your neighbors’ are public record. Their scores are published below, and many of them will see your score as well. CAUCUS ON MONDAY TO IMPROVE YOUR SCORE and please encourage your neighbors to caucus as well. A follow-up notice may be issued following Monday’s caucuses.
 

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