Trump campaign plans $140 million ad buy that would outpace Clinton's ad reservations through Election Day
He will spend $100 mill on air-time ads, and 40 mil on digital. To date, Trump's campaign has spent just $22 million for the same type ads versus Hillary's $125 million.
The campaign will target 13 states. The RNC will target the larger national audience.
Understand that Trump is in a virtual tie with Clinton despite the ad-buy disparity. If a strong ad campaign makes a difference, we should expect Trump's numbers to markedly improve.
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