If sanctions are so extreme, why is Iran opening a new Maserati dealership?

 Gran Turismo Maserati  - $ 95,000 and the
sanctions are "devastating" ???  

The Wall Street Journal reports: 

Italian luxury sports car maker Maserati plans to open a dealership in Tehran, Iran, next year, as it expands its international network, not only to enhance its independence as a brand within Fiat SpA (F.MI) but also to tap demand from a new, wealthy elite in emerging markets.

Maserati won’t own the dealership, preferring to import cars to a representative, a spokeswoman for the brand said Friday, confirming a report in Il Sole 24 Ore, an Italian business daily.